Monday, November 14, 2016

The benefits of clear communications (“Global Brand Simplicity Index 2013” by Siegel+Gale)

Based on interviews with 10,000+ consumers in 7 countries, the Simplicity Index evaluated the simplicity of 500+ brands. Conclusion: Simplicity pays. (Download PDF)

[1] “Complicated processes + unclear communications = frustrated customers”

[2] What is the impact of simplicity on businesses, on customer, and on employees?
On businesses: Higher customer loyalty (75% will tell other people about the brand).

On customers: Greater willingness to pay (for simpler experiences, people would pay up to 5.9% more)

On employees: Increased employee motivation (companies that articulate a purpose simply and make it a central purpose for employees foster innovation.)

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