Monday, November 14, 2016

The benefits of clear communications (“Global Brand Simplicity Index 2013” by Siegel+Gale)

Based on interviews with 10,000+ consumers in 7 countries, the Simplicity Index evaluated the simplicity of 500+ brands. Conclusion: Simplicity pays. (Download PDF)

[1] “Complicated processes + unclear communications = frustrated customers”

[2] What is the impact of simplicity on businesses, on customer, and on employees?
On businesses: Higher customer loyalty (75% will tell other people about the brand).

On customers: Greater willingness to pay (for simpler experiences, people would pay up to 5.9% more)

On employees: Increased employee motivation (companies that articulate a purpose simply and make it a central purpose for employees foster innovation.)

Sunday, November 13, 2016

Differences between American English and British English

For a fuller understanding of the differences between American and British English, please read the following articles:
American and British English differences from Wikipedia;
Differences Between American and British English from

Wednesday, November 9, 2016

Free online books library for students, teachers, and the classic enthusiast

Read Print offers over 8,000 absolutely free online books by 3,500 authors at your fingertips.

Categories: Essays, Fiction, Non-Fiction, Plays, Poetry, Short Stories

Top Authors: Agatha Christie, Charles Dickens, Edgar Allan Poe, George Orwell, Jane Austen, Louisa May Alcott, Mark Twain, O Henry, Oscar Wilde, Robert Frost, William Shakespeare

Top Books: 1984, Animal Farm, Hamlet, Jane Eyre, Paradise Lost, Peter Pan, Pride and Prejudice, The Canterbury Tales, The Great Gatsby, The Invisible Man

Saturday, November 5, 2016

Learn English Through Song

Learn English Through Song helps young adults at high school to university levels learn to speak, practice listening, develop vocabulary or just sing along like karaoke and have fun as they study more than a hundred songs from John Denver, Loggins and Messina, James Taylor, Elton John, CSNY, Simon and Garfunkel, Abba, etc. (from Teacher Frank’s Learn to Speak English Here and Now, with free song lyrics and practice exercises)

Wednesday, November 2, 2016

Daily Pronunciation

Daily Pronunciation, with more free videos on vocabulary, American slang and idioms with pronunciation help from Sozo Exchange (the place where professional adults can learn English and exchange knowledge for free; download sample Study Guide)