Tuesday, November 15, 2016
Monday, November 14, 2016
The benefits of clear communications (“Global Brand Simplicity Index 2013” by Siegel+Gale)
Based on interviews with 10,000+ consumers in 7 countries, the Simplicity Index evaluated the simplicity of 500+ brands. Conclusion: Simplicity pays. (Download PDF)
[1] “Complicated processes + unclear communications = frustrated customers”
[2] What is the impact of simplicity on businesses, on customer, and on employees?
On businesses: Higher customer loyalty (75% will tell other people about the brand).
On customers: Greater willingness to pay (for simpler experiences, people would pay up to 5.9% more)
On employees: Increased employee motivation (companies that articulate a purpose simply and make it a central purpose for employees foster innovation.)
Sunday, November 13, 2016
Differences between American English and British English
For a fuller understanding of the differences between American and British English, please read the following articles:
American and British English differences from Wikipedia;
Differences Between American and British English from About.com.
Saturday, November 12, 2016
Public Speaking Tips by Scott Ginsberg (powered by eHow.com)
Public Speaking Rules & Advice
Tips for Managing Time in Public Speaking
Memorizing vs. Notes in Public Speaking
Tips for Giving a Memorable Public Speech
How to Be a Good Public Speaker
How to Close a Public Speech
How to Engage an Audience in Public Speaking
How to Use Openers in Public Speaking
How to Prepare a Public Speech
How to Make an Audience Feel Comfortable in Public Speaking
How to Use Storytelling in Public Speeches
How to Begin a Public Speech
How to Pace a Public Speech
How to Use Humor in Public Speaking
How to Use Your Voice in Public Speaking
Public Speaking in a Business Setting
Friday, November 11, 2016
Pronunciation practice of most-commonly used English words
Wednesday, November 9, 2016
Free online books library for students, teachers, and the classic enthusiast
Read Print offers over 8,000 absolutely free online books by 3,500 authors at your fingertips.
Categories: Essays, Fiction, Non-Fiction, Plays, Poetry, Short Stories
Top Authors: Agatha Christie, Charles Dickens, Edgar Allan Poe, George Orwell, Jane Austen, Louisa May Alcott, Mark Twain, O Henry, Oscar Wilde, Robert Frost, William Shakespeare
Top Books: 1984, Animal Farm, Hamlet, Jane Eyre, Paradise Lost, Peter Pan, Pride and Prejudice, The Canterbury Tales, The Great Gatsby, The Invisible Man
Categories: Essays, Fiction, Non-Fiction, Plays, Poetry, Short Stories
Top Authors: Agatha Christie, Charles Dickens, Edgar Allan Poe, George Orwell, Jane Austen, Louisa May Alcott, Mark Twain, O Henry, Oscar Wilde, Robert Frost, William Shakespeare
Top Books: 1984, Animal Farm, Hamlet, Jane Eyre, Paradise Lost, Peter Pan, Pride and Prejudice, The Canterbury Tales, The Great Gatsby, The Invisible Man
Tuesday, November 8, 2016
Free PDF on journalism for the Internet
“Journalism 2.0: How to Survive and Thrive, A digital literacy guide for the information age”, by Mark Briggs (Assistant Managing Editor for Interactive News, The News Tribune)
PDF English version now available for download; also available in Spanish or Portuguese. You can also order hard copies.
Topics include: Chapter 1: FTP, MB, RSS, Oh My
Chapter 2: Web 2.0
Chapter 3: Tools and Toys
Chapter 4: New Reporting Methods
Chapter 5: How to Blog
Chapter 6: How to Report News for the Web
Chapter 7: Digital Audio and Podcasting
Chapter 8: Shooting and Managing Digital Photos
Chapter 9: Shooting Video for News and Feature Stories
Chapter 10: Basic Video Editing
Chapter 11: Writing Scripts, Doing Voice-overs
For continuing discussion of new technology for journalists, check out Mark Briggs’ Journalism 2.0 site.
PDF English version now available for download; also available in Spanish or Portuguese. You can also order hard copies.
Topics include: Chapter 1: FTP, MB, RSS, Oh My
Chapter 2: Web 2.0
Chapter 3: Tools and Toys
Chapter 4: New Reporting Methods
Chapter 5: How to Blog
Chapter 6: How to Report News for the Web
Chapter 7: Digital Audio and Podcasting
Chapter 8: Shooting and Managing Digital Photos
Chapter 9: Shooting Video for News and Feature Stories
Chapter 10: Basic Video Editing
Chapter 11: Writing Scripts, Doing Voice-overs
For continuing discussion of new technology for journalists, check out Mark Briggs’ Journalism 2.0 site.
Sunday, November 6, 2016
Free journalism resources from www.hsj.org
“Reaching Generation Next: A News Media Guide to Creating Successful High School Partnerships” from ASNE by Lisa Frazier Page (PDF book how-to for editors, newspaper advisers and principals to come together to create good scholastic journalists; complete book 41mb; also available 200+ lesson plan archive for journalism teachers)
Chapter 1 Hooking Them Early: The Rewards of Investing in Scholastic Journalism (5.4 mb)
Chapter 2 Getting Started: Creating a Successful Print or Broadcast Partnership (9.2 mb)
Chapter 3 Resurrecting Scholastic Journalism: A Look Inside Some Model Newspaper-High School Training Programs (8.3 mb)
Chapter 4 Turning Students On To Television And Radio: Broadcast Partnerships That Work (5.6 mb)
Chapter 5 Teaching The Teachers: Print and Broadcast Training Programs for High School Teachers (5.8 mb)
Chapter 6 Resources (553kb)
Saturday, November 5, 2016
Learn English Through Song
Learn English Through Song helps young adults at high school to university levels learn to speak, practice listening, develop vocabulary or just sing along like karaoke and have fun as they study more than a hundred songs from John Denver, Loggins and Messina, James Taylor, Elton John, CSNY, Simon and Garfunkel, Abba, etc. (from Teacher Frank’s Learn to Speak English Here and Now, with free song lyrics and practice exercises)
Friday, November 4, 2016
Wednesday, November 2, 2016
Daily Pronunciation
Daily Pronunciation, with more free videos on vocabulary, American slang and idioms with pronunciation help from Sozo Exchange (the place where professional adults can learn English and exchange knowledge for free; download sample Study Guide)
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